Mixed-use and lifestyle destination expected to draw some 2.5 million guests annually

IRVING, TEXAS (Sept. 12, 2017) – Toyota and ARK Group have announced a 10-year partnership that establishes Toyota Music Factory as the new name for the Toyota Music Factory. Additionally, the Live Nation concert venue, The Pavilion, will be renamed The Pavilion at Toyota Music Factory, and the VIP Lounge will be called the Toyota Lounge. The name changes are effective immediately.

The Toyota Music Factory is a $200 million, 16.7-acre entertainment and dining complex in the Las Colinas Urban Center in Irving, Texas. The Toyota Music Factory, expected to draw around 2.5 million guests a year, opened Sept. 9 with ZZ Top.

“Toyota has a rich history of connecting with our guests through music, and the Toyota Music Factory gives us another platform to do that,” said Ed Laukes, group vice president, marketing, Toyota. “We are excited that the Toyota Music Factory offers North Texans a state-of-the-art facility to enjoy live music, entertainment and dining options.”

The mixed-use and lifestyle destination is anchored by Live Nation’s The Pavilion at Toyota Music Factory. This is a state-of-the-art venue for world-class entertainment and special events throughout the year. Exclusively booked and promoted by Live Nation, The Pavilion at Toyota Music Factory converts from a 2,500-capacity intimate theater to a 4,000-seat indoor theater and opens up to an 8,000-person boutique open-air amphitheater.

Additionally, the Toyota Music Factory’s more than 25 entertainment and dining options, including Alamo Drafthouse 8 Screen Movie Theater, will be opening before the end of the year. Ethos Group will occupy 100 percent of the four-story office tower that looks out onto the entertainment center.

“We are deeply honored to have Toyota participate on the highest level of sponsorship as the title sponsor for Toyota Music Factory,” said ARK Group President Noah Lazes. “I cannot think of a more distinguished Fortune 50 company to have involved, especially since they are now headquartered in the Dallas/Fort Worth market. Toyota’s many contributions to the community will greatly enhance the appeal of the newest all-in-one dining and entertainment destination for North Texas residents and visitors alike.”

Located on the north side of SH 114 and just west of the Las Colinas Urban Center, the address for the Toyota Music Factory is 300 W. Las Colinas Blvd., Irving, Texas 75039. There will be plentiful valet stands throughout and 4,200 dedicated parking spaces available for patrons of the Toyota Music Factory. The Toyota Music Factory is adjacent to the Irving Convention Center and the 350-room Westin Hotel (under construction). The site is served by the DART Orange Line as well as the Las Colinas People Mover System.

“We are eager to celebrate all the hard work poured into this exciting project by so many, including the City of Irving, Toyota, Gensler, Live Nation, Skanska, SunTrust Bank, the tenants, and most importantly, the residents of Irving,” said Lazes.

More information can be found at


# # #



A media overview and renderings can be found at:


Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.


The ARK Group is a multifaceted conglomerate of companies headquartered in Charlotte, North Carolina, that focuses on the development, operations, and marketing of mixed-use, entertainment-themed projects. Through its four divisions, ARK Group has extensive experience in the construction and development of residential developments, multi-themed entertainment complexes, live music venues and restaurants as well as the production of music festivals, arena concerts and televised music specials. Find out more about ARK Group at


Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit