DALLAS (June 13, 2017) – The Toyota Music Factory at Irving, a 17-acre, mixed-use entertainment and lifestyle center located in the heart of the iconic Irving Urban Center, has added two experienced members to the company’s dynamic team.
Industry veteran Tony Barraco has joined as general manager of The Toyota Music Factory at Irving, and Jon Paul “JP” Gomez will spearhead local branding and communications as director of marketing.
“Tony and JP both have extensive industry experience and longstanding relationships throughout North Texas, making them exceptional additions to our team at The Toyota Music Factory at Irving,” said Noah Lazes, president of ARK Group. “They are already bringing a great deal of energy to the project and are offering creative ideas that will benefit all our tenants. I’m confident they will turn The Toyota Music Factory at Irving into the region’s premier entertainment destination.”
With more than three decades of experience in restaurant operations, Barraco will play an integral role in building relationships with restaurant tenants at The Toyota Music Factory at Irving. He will also leverage his expertise to provide on-site management throughout the development. His background includes developing and implementing restaurant concepts, owning a local restaurant, and working for a national family entertainment center.
“I’ve had the opportunity to travel around the country and experience various restaurants and entertainment concepts, and I’ve never seen anything like The Toyota Music Factory at Irving,” said Barraco. “I’m very excited to be part of such a unique project and I’m looking forward to creating lasting customer experiences. With the diverse food establishments and programming that will be available, The Toyota Music Factory at Irving will have something for everyone.”
An accomplished marketing professional with an entrepreneurial mindset, Gomez will help define the overall vision and brand for The Toyota Music Factory at Irving. His previous experience in designing and implementing comprehensive marketing strategies for Sundance Square in Fort Worth gives him firsthand knowledge of how to create positive, widespread awareness for entertainment districts.
“Our goal is to create a destination where Irving residents and visitors from all over North Texas can enjoy fabulous food and great music,” said Gomez. “I am thrilled to play a role in bringing this amazing project to the region.”
Once completed in late fall 2017, The Toyota Music Factory at Irving will serve as a regional destination for music, food and entertainment. The highly anticipated development expects to bring approximately 1,900 jobs to the area and more than 2.5 million visitors annually.
About The Toyota Music Factory at Irving
The Toyota Music Factory at Irving is a 17-acre, mixed-use entertainment and lifestyle center located in the heart of the iconic Irving Urban Center in Irving, Texas. Upon completion in fall 2017, the development will be anchored by The Pavilion, a state-of-the-art, 8,000-seat indoor/outdoor amphitheater. The Pavilion will be operated by Live Nation, the world’s largest concert promoter. Additionally, The Toyota Music Factory at Irving will offer more than 250,000 square feet of entertainment, retail and restaurant options that include an Alamo Drafthouse movie theater, entertainment venues and more than 20 retail and restaurant concepts. It will also feature a 100,000-square-foot office tower that will serve as the headquarters of Ethos Group, a privately held training and consulting company. Find out more about The Toyota Music Factory at Irving at www.musicfactory.com.
About ARK Group
The ARK Group is a multifaceted conglomerate of companies headquartered in Charlotte, North Carolina, that focus on the development and marketing of mixed-use, entertainment-themed projects. Through its four divisions, ARK Group has extensive experience in the construction and development of residential developments, multi-themed entertainment complexes, live music venues and restaurants and nightclubs, as well as the production of music festivals, arena concerts and TV specials for HBO and Cinemax. Find out more about ARK Group at www.arkgroupus.com.